As a B2B business, you have a choice when it comes to your marketing efforts: you can hire an in-house performance marketer, or you can work with a performance marketing agency. Both options have their pros and cons, and the right choice will depend on your business goals, your resources, and your needs.
In a recession, cost-cutting is often a top priority for businesses. One way to save costs while still maintaining strong marketing efforts is to work with a performance marketing agency instead of hiring an in-house performance marketer.
Performance marketing agencies offer a range of benefits that can be particularly useful during a recession. For example, they bring a high level of expertise and specialization to the table, which can lead to more effective marketing efforts. Agencies also offer flexibility and scalability, which can be especially valuable for businesses that experience fluctuations in demand or need to respond quickly to changes in the market.
Here are some of the key differences between hiring an in-house performance marketer and working with a performance marketing agency:
Expertise and specialization
One of the main advantages of working with a performance marketing agency is that they bring a high level of expertise and specialization to the table. Agency teams are typically made up of experienced professionals with a range of skills and expertise, who are trained in the latest marketing techniques and strategies. In contrast, an in-house performance marketer may have a more limited range of skills and experience.
Flexibility and scalability
Another advantage of working with a performance marketing agency is that they offer flexibility and scalability. Agencies can easily adapt to changes in your business, and they can scale up or down as needed to meet your marketing needs. This can be particularly useful for B2B businesses that experience fluctuations in demand or that need to respond quickly to changes in the market. In contrast, an in-house performance marketer may be more limited in their ability to adapt and scale.
Cost and efficiency
Another factor to consider is cost and efficiency. Working with a performance marketing agency can be more cost-effective than hiring an in-house performance marketer, particularly if you don’t have the resources or the need for a full-time marketing professional. Agencies can also provide more efficient and effective marketing efforts, as they have the resources and expertise to deliver results quickly and efficiently.
Control and autonomy
One of the advantages of hiring an in-house performance marketer is that you have more control and autonomy over your marketing efforts. An in-house performance marketer is part of your team, and they are accountable to you and your business. This can be beneficial if you have specific needs or requirements that need to be addressed, or if you want to be closely involved in the marketing process.
While hiring an in-house performance marketer can provide more control and autonomy over marketing efforts, working with a performance marketing agency can still provide this level of control while also offering the additional benefits of expertise, flexibility, scalability, and cost-effectiveness. Ultimately, the decision of whether to hire an in-house performance marketer or work with an agency will depend on the specific needs and goals of your business.
Ultimately, the decision of whether to hire an in-house performance marketer or to work with a performance marketing agency will depend on your business goals, your resources, and your needs. If you have the resources and the need for a full-time marketing professional, and if you want to have more control and autonomy over your marketing efforts, then hiring an in-house performance marketer may be the right choice. However, if you want access to a wide range of skills and expertise, if you need flexibility and scalability, or if you want to save on cost and improve efficiency, then working with a performance marketing agency may be the better option.
At Railtown, we are equipped to meet your B2B marketing needs. Schedule your discovery call today to learn more about our agency services.
This article was written with the support of ChatGPT.