The decision to transfer your online advertising to a new agency can be a critical one for your business. Finding the right agency to manage your online advertising campaigns can potentially bring increased efficiency, higher ROI, and fresh ideas to the table. However, transferring to a new agency can be a complex process that requires careful planning and consideration. In this blog post, we will discuss the most important factors to keep in mind when making the switch to a new online advertising agency.

Define your goals and objectives

Before transferring your online advertising to a new agency, it’s crucial to have a clear understanding of your business goals and objectives. This will allow you to communicate your expectations to the new agency effectively and ensure they are aligned with your vision. Consider factors such as target audience, desired outcomes, and key performance indicators (KPIs) to ensure a smooth transition.

Transition plan and timelines

Developing a well-defined transition plan is crucial for a smooth transfer of your online advertising to a new agency. The plan should include milestones, deadlines, and specific tasks to be completed by both parties. Clear communication and setting realistic timelines can help minimize disruption and ensure the continuity of your advertising campaigns.

Performance monitoring and reporting

Establish a system for monitoring performance and regular reporting with the new agency. This will enable you to evaluate the effectiveness of your campaigns and make data-driven decisions. Establishing KPIs and setting benchmarks for success will allow you to track progress and ensure that your objectives are being met.

Ongoing communication and collaboration

Establishing open lines of communication with your new agency is essential for a successful partnership. Regular meetings, updates, and discussions will help both parties stay aligned and work collaboratively towards your goals. Encourage transparency, honesty, and constructive feedback to build a strong working relationship.

Budget and payment terms

Before transferring your online advertising to a new agency, make sure to discuss and finalize the budget and payment terms. This includes factors such as management fees, media spend, and any additional costs for creative development. Having a clear agreement on these terms will help avoid misunderstandings and ensure a smooth working relationship.


Transferring your online advertising to a new agency is a significant decision that can greatly impact your business. By carefully considering these key factors and diligently planning the transition, you can minimize disruption and set the stage for a successful partnership with your new agency. Ultimately, a well-executed transfer will help you achieve your business objectives and drive growth through effective online advertising.

With capabilities ranging from comprehensive account audits to strategic transition planning, Railtown is prepared to swiftly address your advertising needs. Schedule a complimentary consultation today and discover how our team of seasoned professionals can assist you in designing, implementing, and optimizing your campaigns for maximum impact and optimal ROI.

We’ve combined our extensive experience with leading organizations and cutting-edge ChatGPT technology to craft this article.

Share This