Welcome to the Railtown blog. We share insights, tips, and strategies for driving success and growth through digital marketing.
How to Build a Marketing Team That Doesn’t Depend on Heroics
Quarterly marketing reviews catch what daily metrics miss. Here are 7 questions every leadership team should ask.
The Quarterly Marketing Reset: Seven Questions Every Leadership Team Should Ask
Quarterly marketing reviews catch what daily metrics miss. Here are 7 questions every leadership team should ask.
Marketing Leadership in an Era of Cheap Ideas
Because ideas are a dime a dozen, but execution is priceless. Artificial intelligence has dramatically lowered the cost of producing marketing content. Marketing teams can now generate hundreds of campaign ideas, ad variations, blog topics, and social posts in...
How to Build a Marketing Engine That Doesn’t Break Under Pressure
Here’s how you can ensure your marketing engine is sustainable over the long haul. There’s a pervasive myth in marketing and business that a well-oiled marketing machine is effortless. In truth, marketing engines require a great deal of maintenance – just like...
Why More Leads is a Terrible Marketing Goal (and What to Measure Instead)
Because proper metrics matter. Many marketing teams still treat lead volume as their primary success metric. It’s an easy number to chase. It’s easy to report, and it makes marketing dashboards look productive. But there’s a fundamental problem with prioritizing leads...
When to Outsource vs. Build In-House: The Strategic Guide for Growing Teams
If you’re growing a startup, you’re going to have to hire aggressively at some point – especially if you’re in a high-growth industry like technology. While many leaders will debate between hiring in-house employees and bringing on external contractors, this is, in...
Why Most B2B Demand Gen Fails at the Handoff Between Marketing and Sales
Here’s what you should know about sales and marketing alignment. Marketing-to-sales handoff is one of the most failure-prone points in B2B marketing. Demand generation doesn’t typically fail at lead capture; it fails at translation into a sale. Tell us if this sounds...
From Marketing Metrics to Business Metrics: What the C-Suite Actually Cares About
Here’s what you should know about measuring B2B SaaS performance. Performance marketing has a metrics problem. While many marketing teams celebrate their campaigns’ performance, C-suite executives often remain unconvinced that marketing spend is leading to ROI. In...
Why “Move Fast and Break Things” Broke Marketing
Here’s why speed at all costs shouldn’t be the gold standard in MarOps. For startups in particular, speed in MarOps has become the pinnacle of marketing values. Silicon Valley startups in the early 2000s adopted the mantra of “move fast and break things” in an effort...
How to Build a Single Source of Truth for Your Marketing Team
Here’s what you should know about the SSoT methodology in MarOps. Decentralized marketing data is a problem for marketing teams of all sizes. Picture it now: Your campaigns are scattered across Google Drive files, Slack threads, spreadsheets, random PDFs, MailChimp...
Building SaaS Brand Awareness to Attract Investors
Here’s how your SaaS company can bring in investor funds using brand awareness marketing strategies. Investor money is the lifeblood of SaaS. With investor backing, your SaaS company can invest heavily in marketing to accelerate your growth, have a strategic cash...
Neuromarketing Tactics: Influencing Decision-Makers in B2B Tech
Here’s what you should know about the power of neuroscience in B2B tech marketing. The world of neuroscience has much to teach the world of marketing, especially when it comes to B2B tech marketing. One unique challenge in the B2B tech space is that buyers are both...
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